Unlock the Magic of Your Story:
Captivate Your Perfect Fit Clients with Compelling
Copy, Content & Branding that 'just FEELS like you'.
Allow me to help you capture and communicate you and your work in the world through
When your perfect fit client goes looking for the precise problem you solve . . .
And they're faced with roughly three-hundred and eleventy billion other coaches, social media experts, somatic therapists or virtual assistants, how do they pick you out amidst all the noise?
What do you think they’re responding to when they decide to book that call, click the link, or hand over the cash?
It’s your energy, your language, the FEELING they get when they hear the WHY behind what you do in the world.
We humans learn, connect and build relationships through storytelling. We’ve been doing it for thousands of years, and that perfect fit client, they’ll respond most strongly to you when your story, your why, your breadcrumbs resonate with them.
So let me ask you this: a) Do you know your story?
*seems odd to ask, I know, but most of us are so close to our own work & lives that we miss the golden threads woven together to form our desire to do THIS work with THESE people*
and b) Do you know how to clearly capture & communicate your story?
in a way that both enthrals & engages your fit-like-a-glove clients?
If your Life's calling has the power to heal, empower & teach people
... and it ripples out and heals the very fabric of our families, communities & world
.... and it breaks down systems of oppression or fcks up the status-quo in any shape or form and
... you see life from well outside the [work yourself to the bone | sacrifice your sanity | only young-thin-white-bodies are worthy] lies we've been sold.
You, my sweets, are MY dream storytelling client.
And I would LOVE to help you help the world.
(Yes! I'm talking to you rebel raisers, old wisdom healers, fellow neurosparklies, status-quo challengers, magic makers, game-changers)
*ahem* if you're looking for a dry, old-school, writes-by-formula, snore-worthy copy writer, I am hands-down-no-doubt NOT the woman for the job...
Here's the thing - the marketplace is crowded
and unless you are the only freshly-minted coach specialising in a micro niche
(teens aged 15 to 16 who are twins, living in a single suburb in Atlanta, Georgia and who love Harry Stiles, for instance)
there are going to be a lot of other people out there who DO what you DO.
Shamanism/Animism/Soul Alchemy-packing witches - oodles and oodles and oodles of magickal folk making Universal ripples
However ... There is no other single human bean on the planet who shares the same story as you.
The same upbringing, the same values system, the same perspective, the same path and ultimately the same WHY behind what you do.
And that means it's not WHAT you do that needs to be shared, it's WHY you do it, and how your clients FEEL when they work with your unique gifts.
So what gets in the way?
Well there's the fact that the patriarchy has been shoving all sorts of utter fcking bullshit down our throats for more than 4000+ years
"don't take up too much space"
"it's dangerous to speak out",
"do not rise above and shine"
"do not show your power, use your power, even be aware of your power"
Plus there's the fact that women pretty much across the board suck at writing about themselves
you feel an "ick factor" that makes you seize up even thinking about writing about yourself.
you don't feel comfy blowing your own horn (cue intense fear of rejection or criticism)
or you don't stop to ask and appreciate how your clients felt when working with you and really marinate in their transformations.
Then there's the fact that you may be amaze-balls at what you do for a living,
but writing doesn't come naturally to you
(I'm guessing not everyone was vaccinated with a gramophone needle and wrote story after story after story when they were a little kid .. no - just me!?)
And even if none of the above was true, and you were immune to the patriarchy nonsense, comfy with writing and not afraid to toot your own horn (as it should be)...
You're probably still communicating with language that makes us THINK, and not FEEL.
And Feeling? Well, that's where the magic's at.
You're communicating facts: like your qualifications, or your session length, or your program features. *yawn*
or you're communicating what you want people to do: like click here, buy this, sign up for that. *clickety-click-click away*
And here's what you really need to do
(Well for starters, stop boring me or trying to bed me on the first date will you?)
Well before you tell the facts, the qualifications your work is grounded on or worse, try to get me to DO something before you've bothered to share anything at all that can help me feel into if I want to stay around, or click away toot-de-sweet..
Tell me about your life, your story, your deep and abiding why.. ..
the breadcrumbs that led you here: the drive, the passion, the commitment
the real life experience (and then yes, the formal qualifications) behind what you do in the world.
Make us SWOON with the energy of your work
Let us MARINATE in the magnetism of your heart, allow me in to SEE and FEEL the true you
... so the true me can say "oh hey there, I see you" or "oh fck no, she's not my people".
Because the very undoing of any heart-driven woman is to go out to the marketplace primped, and polished, and professional resume'd to the wazooooo .... so much so that we lose sight of you the human, you the lover, you the mother, you the daughter, the sister, the friend.
Don't tell me who you think we want you to be (perfect, guru, leader, expert), tell me who you be at 3am when life feels like it will crack you open ... with doom or with delight.
That - right there - is where the goosebumps-all-over magic is.
The marketplace is saturated with people using words like a vulnerability deflection shield. And whilst this may have worked back in the day, or in corporate land, your clients do not want it, they do not need it, and if you really are a game-changer, a rebel raiser, an old wisdom healer - you don't want it either.
It's time to share the story of you - all the warts, all the wonder, everything.
Because not sharing your true story means hands-down, 100% you're leaving both IMPACT & INCOME on the table.
And goodness knows the world needs all the healing and helping it can get right now.
You're in the right place if ...
- You've been in business for a few years now
- Deep down, you know your branding, copy and content just doesn't *quite* capture your essence
if you're honest your website and online presence is a little bit all over the place. You've been tweaking and changing things as your work evolves, or you've hired a copywriter and/or designer before but what they created leaves you feeling a wee bit 'meh'.
- You're ready for visibility and to have your natural gifts received on a whole other level
You're also in the right place if .. ..
- You're ready to co-create a brand, content and copy that perfectly captures you
You're not interested in settling for some write-by-formula or yawn-worthy design solution - you're ready for an online presence that feels like a full-bodied "oh yes... there I am" sense of recognition and 'rightness'
- You want to simplify, clarify and intensify your message, and the look and feel of your business
In a way that effortlessly engages and enraptures your fits-like-a-glove clients, and gently repels those that are not ready or not right for the work you do.
- You have the resources (time, energy, cash) to invest in working with someone who truly sees, hears and knows you
My process is one of co-creating. We'll meet, we'll chat, I'll let my intuition and innate curiosity guide me way down deep... and once I've created each draft, you'll respond .. .. and we'll bounce back and forth until we craft what feels "just right"
I'm Kylie, and I've been capturing and communicating in the medical science, health and wellbeing & community health sectors for more than 2 decades.
Social Media Savvy
Done-for-you social media packages (copy, branding & scheduling), social media buckets full of juicy storytelling prompts for those "I've got NFI what to post" days, or polish up your visual storytelling with branded social media channels and templates you can use time and time again for a consistent look & feel.
From $500 AUD for a set of social media templates
Compelling copy tailored to you and your magic. Separate pieces like about pages & bios, Service design and copy for specific client profiles, lead magnets & nurture sequences ... all the to keynote crafting and full website packages.
From $1250 AUD for single page web or sales copy
I only work with clients who are best fit for who I am and what I can offer, so this chat is one part first date, one part "do you want kids, or not" long-term commitment investigation ... except you don't have to buy me a drink and you sure as eggs don't have to say yes to anything that doesn't feel like a HECK YES.
You tell me what you need, and I tell you if and how I can help, and we go from there.
And if I'm not the right storyteller for you, I have more serious copywriting peeps in my little black book that may be, so I'll share their info ... and you're still leaving with a solution.